Back in January I was hired by the Red Dawn Party company to create this rock star penguin character for the branding of their products. This character was inspired by my cool penguin illustration. The client found it on istockphoto and decided to contact me to see if I could create a similar, yet possibly cooler character for them.
These are some of the initial sketches I did. At this point I was brainstorming ideas. I was just sketching out different elements for the client to choose from.