A couple weeks ago I posted a rockstar penguin character that I designed for Red Dawn Party. Several months after designing that character for them they returned requesting a superhero penguin character. They basically wanted the same penguin but dressed like a retro superhero.
The costume didn't change too much from my initial sketches. I wanted to keep it pretty basic so as not to stray away from that retro superhero look.
I did multiple mask sketches. There were a lot of directions we could go with it. It was eventually decided that the mask would be in the shape of a "W" to go along with the product it would represent, The Wownie, a relaxation brownie.